My view, it's a team sport and individual sport at the same time and here lies the problem.
I have no issue about Ferrari wanting to get Alonso ahead of Massa, logically it makes sense. While Alonso may be many points away from the lead in the championship, Massa was even further and mathematically Alonso is in a better place to challenge, so it makes sense to get Alonso ahead. The way it was done leaves a sour taste in the mouth but that's sport, it never is fair.
Another thing I want to pick up on is the comments that moves like this see fans cheated and leaving the sport, I don't buy that for a second....otherwise the sport would be dead now after all the previous 'moments' we have had. If the fans seriously believe that there is no team order (even now) then they need to remove their heads from the sand and stop being so blinkered, there has always been team orders and will be even in the future, the only way you can get rid of it is by disbanding teams altogether.
Some of the reaction from the Ferrari-haters have been comically though, if I wasn't hurting as much from the karting then I would be laughing.